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Giada Fiorindi — Illustration, Visual Art & Research info@giadafiorindi.com 0039 348 0381299 (IT)

Devil-May-Care is a speculative design project which reflects upon the current cultural and aesthetic decay resembled by style priorities against content harvest. As a response to the conservative attitude towards standardised good taste and hypocritical sense of well being, Devil-May-Care proposes through the interpretation of the artist’s duo a series of functional objects which are produced with a spontaneous act of disruption. Shaping plywood and granite with a hammer and vandalising surfaces with random spray paint becomes a rebellious gesture which has a renewed creative impetus. The cheap plastic panels are “ruined” as well with a further disturbance action. The varnish layer is scratched likewise on a car body with the unorthodox tool of a nail. The damage is nevertheless weirdly painstaking and unexpected: the sharpened tip produces indeed detailed and delicate drawings of sensual and at the same time violent scenes of wreckage.

Burning roses or smashing a brand new iphone with an antique Baroque piece of cutlery carries an elegant statement against the contemporary void. The rough building materials and the broken pieces are combined to form refined sculptures and thence transformed into lights. Thinking to bring this typology of usable objects inside a comfortable environment after their life in the gallery space aims to question and provoke discussion around the notion of design at this stage of general commercial ubiquity.

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As a result of the first collaboration between the two Italian designers Giada Fiorindi and Federico Floriani, Devil-May-Care has recently presented at Salvatore Lanteri gallery in Milan.

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